Pittsburgh immersion
Opportunity: saving lives by keeping businesses in the loop
Observation: shadow systems
Cleaning up data
Journey mapping
Map of procurement processes
Aligning on goals
Making sense of 100+ interviews
Working through assumptions
MVP for business outreach
Mapping and prioritizing features
Wireframes for City opportunity site
Decoding hundreds of NIGP codes
Feedback from local businesses
User testing with city staff
Beacon is born
Automated emails
Staff training
Beacon walkthrough
Official Beacon launch
Beacon marketing material
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